Selected work

Useful work rarely stops at one deliverable.

These projects move between strategy, identity, websites, software, systems, screens and the practical details that make the whole thing work.

01

Brand · Web · Business system

Abby Leaf

A refined consumer brand and connected operational platform for a licensed Canadian cannabis producer.

One connected brand and operating platform.

THE NEED

Bring a premium cannabis brand, its product story and a complex licensed operation into one clear digital experience.

THE WORK

Brand direction, a public-facing website and AbbyOS—an operating layer for content, files, approvals and market-readiness work.

  • Strategy
  • Website
  • AbbyOS
02

Digital experience · Signage

FUN Park Canada

A connected family-entertainment ecosystem spanning location websites, guest experiences and managed screens.

Four locations, one connected digital ecosystem.

THE NEED

Give a growing multi-location entertainment business a digital system that can move as quickly as the parks do.

THE WORK

Location-based web experiences, interactive guest tools and FUNTV—a managed digital-signage platform for screens across the business.

  • Web
  • FUNTV
  • Interactive
03

Publishing · Automation

Financial Gambits

A financial-media platform where editorial design and automated publishing workflows work as one system.

Editorial design and automated publishing, working together.

THE NEED

Make a high-volume markets publication feel considered without slowing down the editorial rhythm behind it.

THE WORK

A sharper publishing system connecting editorial structure, market data, interviews, newsletter content and automated workflows.

  • Brand
  • Content
  • Workflow
04

Web app · Custom development

LandRidge Homes

A property discovery experience built around searchable homes, interactive maps and a practical content backend.

Searchable homes, interactive mapping and a practical CMS.

THE NEED

Turn a large inventory of homes and lots into a useful, current and easy-to-navigate buying experience.

THE WORK

A custom property platform with structured search, map-led discovery and a content system the team can actually maintain.

  • UX
  • Mapping
  • CMS
05

Product design · Software

Mission 172

A private, mobile-first mission dashboard that turns a complex personal program into simple daily actions.

A complex personal program reduced to clear daily action.

THE NEED

Replace a collection of notes, targets and recurring decisions with a single dependable daily plan.

THE WORK

A mission-control interface for workouts, nutrition, hydration, progress and the next most useful action.

  • Product
  • Dashboard
  • Automation
06

Brand · Commerce · Print

EquiCrown

A distinctive equine product brand carried from positioning and digital commerce into packaging and sales materials.

One product story across commerce, packaging and sales.

THE NEED

Explain an unfamiliar equine-care product quickly while giving it the confidence of an established category leader.

THE WORK

A cohesive identity and sales system spanning product education, e-commerce, packaging, print and retailer materials.

  • Identity
  • E-commerce
  • Print

Have a problem worth solving?

Tell Jeff what needs to move.

You do not need a perfect brief. Send the goal, the obstacle or the opportunity, and we can decide the most useful next step.