Start with the real problem.
A better brief usually appears after asking why the requested deliverable matters.
SERVICES
GROUPTalk to Jeff
The studio
Small enough to stay close. Experienced enough to go wide.
OLE Design Services Group is an independent Canadian studio led by Jeff Leslie, built for businesses that need design thinking and technical problem-solving in the same room.
Why OLE works differently
No hand-offs between the thinking and the making.
The person learning the business, finding the real problem and shaping the direction stays involved through the build. That continuity makes the work faster, clearer and more useful.
Experience across branding, websites, print, marketing, capital markets, operations, digital products and automation makes it possible to see the connections a narrow specialist might miss.
When a project needs an additional specialist, the right collaborator can be brought in without turning the relationship into a layered agency process.
Working principles
Make useful things.
Good design should improve understanding, action or the way the business operates.
Keep it direct.
Clear decisions and a close working relationship beat layers of presentation and process.
Have a problem worth solving?
Tell Jeff what needs to move.
You do not need a perfect brief. Send the goal, the obstacle or the opportunity, and we can decide the most useful next step.